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examples of past clients |
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The largest hotel chain in the UK, Thistle Hotels required a robust segment-by-segment Decision Calculus model. Our analysis projected a near doubling in revenues and profits without increasing advertising dollars, and also provided quantitative data upon which the company's marketing managers could propose an increased budget. |
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Using cutting-edge methods, we computed the optimal start-up conditions (initial investment of more than $100 million) for the mortgage subsidiary of NBD, one of the Middle East's top banks. Our risk scenarios projected the most effective timings for cash infusions on this major project. |
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Modern Antiquity, a trans-Atlantic e-commerce retailer of archaeology apparel (e.g. Ancient Rome t-shirts) which advertises on various internet channels as well as magazines, used our regression tools to determine their most effective marketing strategy. |
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Conjoint Analysis helped a non-profit organization better understand its customers' needs and price sensitivity, since their clients ranged from large corporations to very small family-owned firms. |
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PO Box 4031 - Clifton, NJ 07012 USA george@ajjan.com - +1 (973) 685-6368 Conjoint Analysis - Risk Analysis - Decision Calculus - Resource Allocation |
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