When a crisis hits, businesses and individuals need to manage their communications effectively to ensure maximum benefit and minimum damage to their interests and reputations.

We offer expertise in dealing with journalistic inquiries, interview preparation, and most of all, knowledge and insight into how to stay on message when the stakes are high.

Our team can provide round-the-clock support to protect our clients until any crisis subsides. This includes centralizing all incoming communications, identifying a spokesperson, and setting clear expectations and ground rules for cooperation with journalists.

The rules have changed. Social media is not just for kids anymore, and successful businesses and individuals are those that learn to exploit these powerful tools - especially facebook, twitter, and youtube.

	Everyone and everything is on it, but we will show you how to use facebook as a professional, not an amateur.
	There is no more potent a way to affect your audience than through video. We provide game-changing viral video strategies.
	Here's the dirty little secret: twitter is not for everyone - use it improperly and it will do more harm than good. We'll show you why.

Ajjan Associates serves political clients by assembling the world's top political professionals who have "written the book" on public opinion research and successful campaign messaging.

Step 1: Background research - what are the broad views held by the general public about a certain individual or party, as well as their opponents; and what issues will drive the campaign.

Step 2: In-depth research - as the public's views evolve, we use both qualitative and quantitative methods to track shifting opinion and adjust our message accordingly.

Step 3: "War Room" - a state-of-the-art centralized media monitoring effort designed to make sure that the message crafted in Step 2 is disseminated consistently to the appropriate targets.

Our conjoint analysis techniques provide unparalleled access to get inside the mind of the consumer/voter and compute mathematical values to explain behavior.

A software-driven regression analysis of data obtained from actual respondents makes it possible to determine how much value is placed on price, or location, or features/political positions, etc. and then correlates this data to demographic, lifestyle, or other profiles.

As a result of conjoint, the current features/positions can be tweaked to match consumer/voter behavior and expectations.